South Africa is the 5th most Instagrammable country in the world.
South Africa has been ranked the fifth most Instagrammable country, according to international travel site Big 7 Travel.
The top countries are:
2. Hong Kong
5. South Africa
8. United States of America
Each country is ranked in order of their visual allure and popularity on social media using a comprehensive scoring system that analysed the number of hashtags per destination, survey results of Big 7’s 1.5 million audience, and votes cast by a panel of travel experts.
“While printed guidebooks still have their uses, more and more tourists are using only Instagram for travel recommendations – 33% of people surveyed say they research their upcoming holiday destination via their Instagram feed,” Big 7 Travel says.
“With 77% of people surveyed taking 2-5 holidays a year (including weekend breaks), the most popular travel content on social media is Bucket List experiences and luxury hotels.”
Late last year, South Africa was also ranked second best country in the world by Readers of the travel section of the UK’s Telegraph newspaper.
The results of the annual Telegraph Travel Awards, which was based on a poll of almost 50,000 readers, also named Capetown the Best City in the World.