South Africa, Nigeria Ranked Africa’s Most Valuable Nation Brands of 2018

Must Read

Troublesome South African Baboon Evicted For Organizing Gang To Raid Homes

Kataza is an urban baboon who was captured and put in a local prison for organizing a band of baboons to join him in raiding 15 homes in Kommetjie, on Cape Town's southern peninsula in South Africa.

A Leading University In China Now Teaches Ethiopia’s Amharic Language As A Full Course

A leading university in China — Beijing Foreign Studies University (BFSU) — has started to offer Ethiopia's widely spoken...

TIME 100: Tony Elumelu, Three Other Nigerians Makes Time’s list of 100 Most Influential People Of 2020

Tony Elumelu, is among four Nigerians named by the Time Magazine International in their 2020 list of 100 most...



South Africa and Nigeria are ranked 49th and 50th in the world respectively.

South Africa, Nigeria Ranked Africa's Most Valuable Nation Brands of 2018
businesstech.co.za

Six out of ten fastest-growing nation brands in the world come from Africa, according to the latest Brand Finance Nation Brands report.

The Democratic Republic of the Congo, Egypt, Kenya, Tanzania, Ethiopia, and Ghana have all recorded outstanding growth between 28% and 38% year on year.

South Africa and Nigeria are ranked 49th and 50th in the world respectively with South Africa’s brand value dropping six places in the latest Brand Finance Nation Brands report for 2018 – putting the country at risk of losing its African leader position to Nigeria.

South Africa was one of only 11 countries in the list of 100 to see a decline – and it saw the 5th biggest drop, overall (tied with Iran); But Despite the country’s troubles, South Africa still remains the gateway to the African continent, with Johannesburg the hub.

The report from global consultant firm Brand Finance ranks the nation brands of 100 leading countries annually.

To do this, it measures the strength and value of each country’s brand, using dozens of data points across three key pillars: goods & services, investment and society.

South Africa, Nigeria Ranked Africa's Most Valuable Nation Brands of 2018

David Haigh , CEO of Brand Finance, said, “Starting from a low economic base and still troubled by political instability, Africa is nonetheless beginning to demonstrate its true potential. Following in the footsteps of Asian tigers with remarkable advances in this year’s ranking, African lions are the future of global economic growth.”

In spite of fast brand value growth among other African nation brands, South Africa and Nigeria remain the continent’s most valuable, with brand values at US$207 and US$203 respectively.

Every year, Brand Finance values the world’s biggest nation brands and the 2018 edition was calculated in United States dollar with a valuation date of July 1, 2018.



Uzonna Anele
Anele is a web developer and a Pan-Africanist who believes bad leadership is the only thing keeping Africa from taking its rightful place in the modern world.

Subscribe to receive email updates

With a subscription profile, you automatically receive updates without having to return to the website and check for changes

Just In

Troublesome South African Baboon Evicted For Organizing Gang To Raid Homes

Kataza is an urban baboon who was captured and put in a local prison for organizing a band of baboons to join him in raiding 15 homes in Kommetjie, on Cape Town's southern peninsula in South Africa.

A Leading University In China Now Teaches Ethiopia’s Amharic Language As A Full Course

A leading university in China — Beijing Foreign Studies University (BFSU) — has started to offer Ethiopia's widely spoken Amharic language as a full...

TIME 100: Tony Elumelu, Three Other Nigerians Makes Time’s list of 100 Most Influential People Of 2020

Tony Elumelu, is among four Nigerians named by the Time Magazine International in their 2020 list of 100 most influential people in the world...

Zambia’s Namwali Serpell Wins UK’s Top Prize For Science Fiction

Zambia's Namwali Serpell has won the UK’s top prize for science fiction, the Arthur C Clarke award, for her first novel "The Old Drift". The...

African Tribe: The Artistic Ndebeles of Southern Africa

The Ndebeles are an African ethnic group living in South Africa and Zimbabwe known for their artistic talent, especially with regard to their painted houses and colorful beadwork. Not much is known about these people except that they originated from the larger Nguni tribes who make up almost two thirds of the black population in South Africa.

More Articles Like This